YouTube creator's tips on how to make shareable short films

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(by pio dal cin) As I opened my Gmail tonight I found an interesting one that I would like to share with anybody who is interested into creating a good content short video and to share them across the web and social networks. +YouTube Creators  is a professional team dedicated to improve the quality and content of +YouTube  and they know how to make your video look great. Here is on quote what they wrote: I hope you can benefit from it as much as I did:

YouTube Creator Blog

Posted: 27 Jan 2014 09:29 AM PST
How do you make a short film so amazing that you immediately need to share it with your friends? Here’s four tips from some of the best in the game on YouTube.

Be remarkable
Casey Neistat’s film “The Dark Side of the iPhone 5S Lines” provides a glimpse into an often unseen side of our cultural obsession with technology. Its documentary style tells a complete story in six minutes, and its surprising climax leaves viewers with a powerful image that makes them want to click the share button.

Find your niche
The film “Portal: Survive! (Live-Action Short)” is a film based on the popular video game Portal, and it taps into the game’s sizeable fanbase for viewers. In the comments section fans of Portal quote their favorite lines, engage in passionate debate about the game, and ask for more Portal based films. Given that over 4 million copies of this game have been sold to date, this niche audience is quite large.

Relate to your audience
The short film “I Forgot My Phone” identifies a phenomenon in our society and handles it in a way that resonates with many viewers. When a film encapsulates something viewers feel from their own life experience, they want to share it and say something about it. What do you think people would write when posting this video to social media?

Be topical
For their film “3D Printed Guns (Documentary)”, Vice took the controversial topic of gun control and paired it with the trending new technology, 3D printing. The information contained in this film called into question the meaning of gun control, and they released their film right as this issue was at the zenith of our cultural conversation.

As we can see from these films, choosing the right topic is an integral part of making your film shareable. For more information on creating content that will captivate your audience, check out our Creator Playbook."
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