Zuckerberg reveals "Facebook Phone"

The "Facebook Phone" is here, but it's not what you think. Facebook CEO Mark Zuckerberg today unveiled a new way to integrate its network on Android devices. Called Facebook Home, it involves a rethinking of how Facebook exists on Android phones, Zuckerberg said, putting people first instead of apps.

"You're going to be able to turn your Android phone into a great social device," Facebook CEO Mark Zuckerberg said at the unveiling. "Our phones today are designed around apps, not people. We want to flip that around."

Similar to how the HTC One has a live Flipboard-like interface for its home screen, Facebook Home will put updates from the social network right on the home screen via a feature called Cover Feed. Content from Facebook takes up the entire screen, with no navigation or "chrome" whatsoever. Apps are still there, accessed through a launcher that is accessible by swiping up.

Another novel feature is Chatheads, a way to manage conversations with friends. People you're interacting with via Facebook Messenger appear a pop-up heads on the margin as opposed to intrusive notifications. Chatheads work with Facebook Messenger and SMS, but not third-party messaging apps.

Android users who have the most recent Facebook app will see a prominent link asking users if they want to download Facebook Home. It downloads as a separate app.
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