Facebook 4Q shows revenues for $256million

Facebook   (by pio dal cin)  +TechCrunch  reports in this article about
https://www.facebook.com/ Fourth Quarter revenues that amount to $256million. Read the full article here or on +Google+  by clicking on +TechCrunch  page there or my own +Google+  profile
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posted 23 mins ago
Facebook has been making some efforts to grow new business areas beyond advertising in areas like Gifts and Facebook Credits in apps, but so far the company has failed to convert that into meaningful growth. The company todayreported Q4 revenues of $256 million for payments — which includes services like Facebook Credits.
Facebook’s users have been changing their access point from the web to mobile, and that’s troublesome for its payments business. Facebook grew fat in part thanks to its 30% tax on game payments in its web canvas. But few users play and pay for games on its HTML5 mobile gaming platform where it can collect the same tax. Instead, users are playing Facebook-connected iOS and Android games, where Apple and Google get to collect the tax instead.
Facebook has been trying to get around this by introducing ways of making payments in its own apps more convenient and seamless to use. For example, in the last year, the company has introduced carrier-billing into its in-app payments with the promise that this would boost the number of people buying credits in apps for virtual goods and other services. For now that is either simply making up for attrition in other areas, or not having a meaningful enough impact to move the needle.
While the $256 million payments revenues makes it look like Facebook saw a 45% increase on Q3′s payments revenues of $176 million, it actually includes 24 months of “historical transactional information” that it’s using to count towards future refunds and chargebacks, worth some $66 million. “Adjusting for the $66 million of revenue in the extra month of December, Payments and other fees revenue would have been essentially flat year-over-year,” it noted.
From Facebook’s 10-Q from the end of October 2012, the company warned investors of how this extra charge would result in a payments boost:
Facebook Payments became mandatory for all game developers accepting payments on the Facebook Platform with limited exceptions on July 1, 2011. Accordingly, comparisons of Payments and other fees revenue to periods before this date may not be meaningful. Our Payments terms and conditions provide for a 30-day claim period subsequent to a Payments transaction during which the customer may dispute the virtual or digital goods transaction. To date, we have deferred recognition of Payments revenue until the expiration of this period as we were unable to make reasonable and reliable estimates of future refunds or chargebacks arising during this claim period, due to lack of historical transactional information. In the fourth quarter of 2012, we will have 24 months of historical transactional information which we currently anticipate will enable us to estimate future refunds and chargebacks. Accordingly, in the fourth quarter of 2012 we expect to record all Payments revenues at the time of the purchase of the related virtual or digital goods, net of estimated refunds or chargebacks. We anticipate that this change will result in a one-time increase in Payments revenue in the fourth quarter.

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