The 16 GOP primary debates were mid-day munchies. The Republican and Democratic National Conventions were appetizers. And last night’s presidential debate kicked the political season into high gear with a nice, juicy chunk of red meat. Social media ate it up.
This first of three presidential debates generated 11.2M social media comments across Twitter and public Facebook. That’s more than all three nights of the Republican and Democratic conventions combined (7.0M).
In fact, the debate drew so much social commentary that it shouldn’t be compared with other televised political events. It’s in the same league as the biggest entertainment and sporting events on TV.
At 11.2M comments, it’s now the #4 social TV event of all time, beaten out only be the Grammy Awards, MTV Music Awards, and the Super Bowl. It’s also more social than some other high profile TV events, for example:
11.2X more social than the 2012 Emmy Awards (1.0M comments)
5.9X more social than Monday Night Football (Packers vs. Seahawks) on Sept 24, when the replacement refs made a controversial call and Twitter lit up (1.9M comments)
2.9X more social than the 2012 Academy Awards (3.8M comments)
2.2X more social than the 2012 London Olympics Opening Ceremonies (5.0M comments)